Treat Each Customer Encounter Like It Was Your Last

One of the most important things you can do in your business is treat each customer interaction like it was your last. What do we mean?

Timely and clear communication is everything. Each time you interact with your customer there is an invaluable opportunity to refresh their contact information in order to keep the lines of communication clear. Refreshing contact information has several practical benefits:

• The chances of the customer missing a scheduled appointment with you decreases.
• Your chances of getting in touch with them again should something go wrong increases.
• Poor customer service is solved.
• Your customer happiness increases.
• Their potential to do business with you again increases.

Consider closing each call by saying, "Before we go, can you verify your current contact information so we can keep in touch?"

Keeping fresh records is everything. Consider making it a part of your daily practice to ask for updated contact information during each customer interaction.